Noel Gallagher and Harry Styles lead way, and sales of jeans in general rise faster than wider fashion marketThe UK was one of Levi’s fastest-growing markets last year as British trend leaders from Harry Styles to Noel Gallagher and Grime Gran were spotted in the brand’s kit.Lucia Marcuzzo, the managing director of the European operations at the US company famous for its denim jeans, said the revival of 1990s trends had boosted sales …
Levi’s sales grow in UK as celebrities drive denim revival
February 06, 2026